December 5, 2021

Rakuten’s customers can now use Bitcoin for shopping

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Crypto-friendly Japanese retailer Rakuten is now enabling users of Rakuten Wallet, its crypto exchange subsidiary, to easily spend their cryptocurrency holdings in everyday transactions. 

According to an announcement published on Feb. 24, users are now able to load up their Rakuten Pay accounts seamlessly with their wallet holdings of Bitcoin (BTC), Bitcoin Cash (BCH) and Ether (ETH). Rakuten Pay is a mobile payment app that is operative nationwide and supported at a wide range of large and medium-scale retailers. 

Diagram showing Rakuten’s new service integration. Source: Rakuten

Back in 2019, Rakuten had already enabled consumers to convert their Rakuten Group loyalty points to cryptocurrencies like Bitcoin. Now, a deeper integration is being implemented, tying together Rakuten Wallet, Rakuten Cash (Rakuten’s e-money service) and Rakuten Pay together to support cryptocurrency spending at retailers such as McDonald’s, Seiyu and FamilyMart. 

There will be no conversion fees between fiat, e-money and crypto holdings, although there is a minimum spend amount of 1Title: Rakuten’s customers can now use Bitcoin for shopping
Sourced From: cointelegraph.com/news/rakuten-s-customers-can-now-use-bitcoin-for-shopping
Published Date: Mon, 01 Mar 2021 10:52:37 +0000