August 12, 2022

Could LEGO be hopping on the NFT train?

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The LEGO Group, a toy manufacturer best known for its popular interlocking plastic bricks, hinted it may be getting into the latest craze in the crypto space.

On Wednesday, the official LEGO Twitter account posted (and then quickly deleted) a message referencing non-fungible tokens, or NFTs, along with a short video clip. The tweet, which read “zeros and ones but still a brick” along with the NFT hashtag could imply that the famous toy manufacturer is considering entering the crypto space once again.

The 14-second video, though not directly connected to NFTs, shows a 3D LEGO brick rotating in space with glitches popping up around the block. YouTuber Ashnflash, who posts LEGO-themed content, speculated that the tweet could be a teaser for a “digital LEGO currency.”

Though the tweet has since been deleted, it seems many LEGO enthusiasts are less likely to get into the NFT space based on their initial reactions to the company’s announcement. Some cited environmental concerns, claiming the company getting into NFTs was “bad for the planet” given the toyTitle: Could LEGO be hopping on the NFT train?
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Published Date: Thu, 25 Mar 2021 21:30:00 +0000